Early morning for the sign
Go early if the Beverly Hills Sign photo matters. The light is softer, the walkway is calmer, and the lily pond reads more cleanly.
Late afternoon for atmosphere
Late afternoon can be better for palms, fountains, and warm Beverly Hills street light, especially if you are walking rather than chasing one photo.
Art Show weekends are different
The Beverly Hills Art Show can bring major energy to the central blocks. Visit then for culture and crowds, or avoid those weekends if you want quiet.
Image: George Vreeland Hill / Wikimedia Commons